This is an INSANE level of focus!

But still some valuable lessons for us all from the founder of IKEA.

TIME IS FINITE - IKEA FOUNDER, INGVAR KAMPRAD'S 10 MINUTE PHILOSOPHY

Every 10 minutes matters. Treat time as a precious, non-renewable resource. Even short bursts of focused effort can drive meaningful progress.

Key Principles:

1.Time is a finite resource

Once 10 minutes is gone, it’s gone forever. Use it wisely.

2.Focus and efficiency

Break tasks into 10-minute segments. Stay present and reduce distractions.

3.Meaningful activity

Prioritize tasks that add value and avoid meaningless busywork.

4.Practical application

Apply the 10-minute rule in work, relationships, and leisure. Be intentional with time choices.

5.Beyond efficiency

Value even small pockets of time. Short focused actions can build long-term success.

Reflection Questions

• How many 10-minute blocks do I waste daily?

• What meaningful activity could I start with just 10 minutes?

• Where can I reduce distractions to stay fully present?

• How intentional am I with my time outside of work?

Action Steps

• Identify one key activity you will commit 10 minutes to today.

• Set a timer and focus solely on that activity.

• At the end of the day, reflect: Did I spend my 10 minutes well?

• Repeat daily to build a habit of valuing time.